Understanding SEO: A Dummy Guide to Getting It Done

Using SEO When Blogging for Business

While diving into blogging for business, or blogging in general, certain terms continue to pop up that might throw you off by sounding more complicated than they are. A common term (and a essential tool) like Search Engine Optimization(SEO), which sounds more like something you would need a team of people for. In actuality, if you learn the ins-&-outs, you can easily incorporate SEO into your daily writing.

What is SEO?

Photo courtesy of Neso.org

Firstly, What the hell is it? Have you ever wondered how it was that Google, Yahoo, or the long forgotten Ask puts together their results page?

Well there are several factors that deduce what the searcher is looking for based on keywords with in your content, this is SEO Basics.

1. Keywords within your content clarifies that you have what the reader needs. Making sure to incorporate keywords that Search-bots can ping in on allows for your content to be gathered along with other relevant online articles. Don’t be super repetitive though! Put an emphasis on your topic but if the search-bots pick up on too many repetitive remarks they might deem it spam. Do post several articles relating to the same topic, allowing new information to be introduced and expanding upon the topic each time. This gives the appeal of an expert, someone readers definitely want to hear.

2. Help your reader make relevant connections. Connecting your readers with further resources is a bonus to the Bots. It gives your article a credible foundation; Outsource videos and collaborating information (make sure to site proper sources). There is also another term, cross linking, which defines someone linking several websites to eachother. For example, I connected my creative writing portfolio with my freelance writing portfolio. It’s a bonus for my readers, my writing, and my SEO rankings.

3. Size definitely matters! Having enough blog content, and several blogs articles relating the same topic, goes with out saying but on average a good article will be between 500-800 words. The longer viewers stay on your page the better. The Bots assume that the longer a reader stays implied that you had what they needed. Beware that adding large pictures, having complicated backgrounds, and other intricate details on your page could complicate loading times. This is something that search engines definitely pick up on and take into account as far as rankings.

4. Most readers judge a book by its’ cover. And so do search engines; from the title of your site to the title of your content, the popularity of your site plays into account. The more viewers your site collects the better for your rankings. Again, this is something that is done over time with consistent writing.

These are the basics to understanding and improving Search Engine Optimization. Here are some links and videos to help you continue your SEO research!

For a visual aid, let’s look at Common Craft. Check out their YouTube Clip for a simple explanation of SEO and putting it to use.

Wikipedia offers a look at the difference between White hat and Black hat techniques working with SEO.

Beginners, like me, should definitely take advantage of Moz’ Beginners Guide to SEO and SearchEngineLand: What is SEO?,as they break down Search Engine Optimization into chapters.

Let’s hear your feedback on Facebook. Make sure to use hashtag #GabBrand- Can’t wait for you to share your gift of gab!


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