Keyword Research: Using the Right Words to get the Right Rankings

Keywords to Boost Blog Traffic

So, you’ve been at this blogging thing for a while. You have loads of content, great content. But you aren’t getting any traffic. Number one problem (besides failing to promote properly on social media): you’re not using the right words.

What are Keywords?


Keywords: words that readers and search engines pinpoint to identify the purpose of your article or blog.

When collecting data on your site Search engines tag a collection of keywords to your site, affecting your ratings. If you’ve read my article about Search Engine Optimization (SEO) you understand the importance keyword placement.

Search engines aren’t the only ones looking for keywords. Readers, sometimes unknowingly, look for clues as to what your content is about. Are you emphasizing their needs?


Example of Keyword Research and Implementation from Search Engine Watch.

Keyword Research for WordPress Blogs

Doing keyword research is critical to your campaign. Most suggest using spreadsheets to keep track of popular keywords, click counts, the number of viewers searching that keyword, and the increase in viewers since using that keyword. The spreadsheets can later be used if you decided to monetize your page by using ad placement. This will be a discussion for later,

How do you know what keywords to focus on?

Profession, Location, and service define the combination of keywords to help target a specific audience. When targeting a certain audience simply saying you are a designer isn’t enough. Saying you’re a interior designer or Webpage designer will get you a little closer to the top of the list.

Readers are not going to look across the Atlantic to China or Africa for someone to come to California and design their living room. Location based keywords help if you’re offering a service that requires face-to-face interaction allowing for local clientele to get the services they need.

Service categorized keywords clarify more than your job title. For freelance writers this is the most important category! What you provide is a service offered by millions, how are you different than other freelance editors, content writers, bloggers, etc.? It’s one thing to say you are an artist which could imply any sort of creative type. Defining yourself by saying you’re a Canvas painter supplying Family portraits or a makeup artist offering facials for discounted prices will not only help rankings but encourage readers to choose you over others.

Letting your audience know who you are, what you do, and where to find you are important factors for your business but also to improve your SEO.

My last piece of advice would be not to stress over keyword optimization at all. You read right. After everything I went through to tell you about it, I suggest just writing your article first. Wait until editing to consider possible keyword placements. If it comes naturally during drafting phase, good for you. If not, don’t pull your hair out over it and destroy a perfectly good article.

Further Reading on Keyword Research

Check out these websites for more information on content keywords:

Understanding The basics of SEO with help from Daily Writing Tips.

Truelancer explains the importance of Keyword optimization and how to write a keyword rich blog.

HashtagHal challenged its readers towards the end to implement what they had learned with a Google search test. It also received the best feedback from its viewers.

Freelancers should put a decent amount of time into SEO. helps freelance writers find out how to pinpoint keywords to maximize SEO rankings and viewers.

Gab Brand Wants to Hear from You!

Are there any resources or materials we should add to this list? Have SEO Techniques evolved? Again? Well, Let’s keep up to date. Share these changes with us and the results of those changes to your Freelancing Brand!

Let’s hear your feedback on Facebook. Make sure to use hashtag #GabBrand- Can’t wait for you to share your gift of gab!


Gab Brand


4 thoughts on “Keyword Research: Using the Right Words to get the Right Rankings”

    1. Thank you. A lot of writers and bloggers don’t understand why they aren’t getting the rankings they want. Once you realize how big a role keyword placement is… Rankings just happen

      Liked by 1 person

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