You’ll notice I’ve slowed down on my writing. It is not that I’ve been pacing myself. No, I wish! I have actually have been busy with doing a multitude of things.
Free Online Courses and Social Awareness
I started some of those free online courses we talked about before. I am enjoying some; others I felt I discovered too late only because they discussed topics I had already become self taught in. Still, freelance writing requires credentials; credentials you can attain through completing these courses. But that’s a later story.
I edited several of my social accounts. We must not let social media go to the wayside. Freelance writers thrive off of word of mouth and referrals. After all, most of my viewers come from instagram, Twitter, and Linked In. Which was not surprising. Linked in is really a great platform for budding, professional writers to connect with local and national clientele.
Gab Brand Creative Development Project: Logo Designs
What I’m really excited to share today is something for the brand. My logo designs.
A Freelance Writers logo should accomplish three things. Bring awareness to not just your service but your individuality, confirm quality of service, and encourage customer interest.
What’s so exciting about these simple, black and white logos? Everything!
Freelance Writing as a Business, Brand, and Private Entity
If you are serious about Freelance Writing (making it the sole income) then you have to start thinking of yourself as a business; a brand; a private entity offering services.
Your image is everything while developing that brands persona. Developing your logo is the first step of design development. A Freelance Writers logo should accomplish three things. Bring awareness to not just your service but your individuality, confirm quality of service, and encourage customer interest.
To rise above the clutter, a symbol or a logo is the fastest communication known to man. It unlocks associations with your brand on sight, so it’s important to get it right the first time around.
A great logo details who you are and what you have to offer. The quality of your logo insinuates the quality of your work.
Creating a Logo for Your Freelance Business
Things to think about when creating your logo.
- We’ve already discussed services and quality, but what about style? A simple logo might be passed over by big corporations but admired by personal consumers. Something more formal and elegant would do for major publishing or large online jobs.
- Your audiences emotional connection with the logo. Yes, it’s weird to say, but how your clientage feel about your logo plays major role in its overall effect. Colors, imagery, layout. All these factors help your audience make an emotional connection.
- Does it work well with various mediums? Would you one day need it printed on cards, published in magazines, or even on clothing? Your logo should be versatile and easily formatted for these situations.
Once you’ve thought out the whole process and have your logo in hand everything else regarding Your business design is settled. Web designs, business letter heads, cards, etc. should all incorporate your logo. Your logo already defines your business persona.
Resources to Help Freelancers Develop Trademark
Every step of creating your logo is crucial to your success and is your business’ initial trademark, so make sure to be hands on during its development phase if you desire to hire out. Here are some other sources to help you develop a logo for your freelance writing business.
* Branding your business as a Freelancer just got easier with this article from Web Designer Depot helping you develop a project plan, identify your ideal demographic, and using your logo to develop a business design.
* Ask yourself the important questions about Logo design for your freelance writing career.
* Building a brand is a lot of work for one person. Let Entrepreneur contributor Tara Hornor give you some advice with this article: “The Freelance Guide to Building a Brand identity from Scratch“.
* Sarah Brooks explains 5 Reasons to Have a Business Logo.
Do you feel that if you are freelancing as a business and not a side gig, that you might need to incorporate a Logo? Have you found resources you want to share? Let’s hear your feedback on Facebook. Make sure to use hashtag #GabBrand- Can’t wait for you to share your gift of gab!
p.s: What do you think of our current Logo?