What Are Bids and Pitches?
Bids and Pitches are written proposals in which you sell your skills or a particular idea to a potential client.
How do you write a kick-ass pitch that never fails?
It can be hard to write a kick ass pitch that never fails. Your Pitch is the one shot you have to sale yourself, convince your reader they need you, and get your foot in the door for possible long term work.
Here are a few easy steps to write a winning proposal for freelance writers.
1.) Research can never be stressed enough in anything you do as a Freelance writer. Researching your intended audience, the web/written prints they read, the style of writing that attracts them, and so on is important when pitching because it gives you a general sense of who your future employer is looking to hire. Make sure you glance at the established blogs, review their social media forums, even take time to check out the advertisements!
2.) Draft out several templates of your pitch. Whether you are pitching yourself or an article or two, it’s important to have a variety of Bids, from a formal business proposal to creative and witty pitch. This is where step one serves you well because you are familiar with their professional personality through everything they’ve displayed or published!
What Should You Include In Your Pitch?
Now that you’ve done your research and are ready to Draft these several pitches, what should you include in your pitch? Or, if you know yourself and your business inside and out, how should you put your freelance writing pitch together? Here is a General breakdown of a successful proposal.
1.) Contact your future employers directly if possible. If not make sure to address them directly within your pitch. Personalizing it will make sure that, if your pitch is decently written, it reaches the right person. “To whom it may concern,” will get you nowhere! Instead find a directory, figure out who reads proposals and also who has the final say in accepting them, the editor!
Tavia C. Smith
Author & Founder
The Gift of Gab
Subject: (pitch title)
Dear (intended client)…
2.) Develop your initial selling point, which is usually the first few sentences. Potential employers won’t read the entire pitch to find out what your about or what you offer, especially if they don’t see the benefits upfront. Along with a catchy title to define yourself and the initial title of the email, the first few lines of the pitch are supposed to be just as extravagant but professional, detailed but short, witty but in line with the company message. If your pitching an idea it’s always good to start off with statistics, facts, or recent news reports and why your opinion or article is needed or what the article intends to express. If you are selling your skills open with a great, quick prompt or scenario in which your qualifications and potential would be the solution.
Example (for someone pitching a General service/Skills:
Maintaining a business and its day to day operations consumes a lot of your time. Keeping your web content fresh and engaging is something you always intend to do but never get around to it. You try to remain active with social media but find yourself lost in hashtags and emojis. You even get lost in the jumble of Emails from your faithful readers, failing to establish solid communication with potential clients. Wouldn’t it be nice if you had a reliable source of witty, original, and consistent content that is not only informative but engaging?
3.) Hopefully, you’re still with me, because now it’s time to tell them (your intended client) how you can solve their problems.
Effective content and consistent communication is critical to any business survival. Establishing a solid online presence will raise awareness of your brand and services. The Gift of Gab is now providing original and informative online content to help you do so. Other services such as meticulous editing and even rewriting of previous content, producing engaging post for social media networks, and supplying fresh topics for discussion forums are available.
4.) Connect your selling points with facts. Just saying you offer great services isn’t enough either! Your next paragraph should revolve around the intended outcome a client could expect from your work. I would suggest using statistics to get you point across.
As more people invest time online, 97% of consumers look for new places to shop online, in particular through social media. “your customers are embracing social media as a normal part of their lives.“ said by Phil Mershon of Social Media Examiner in his article “26 Promising Social Media Stats for Small Businesses”. A promising article that breaks down statistics of the greatest used social media forums such as Facebook, Linked In, and Twitter. It was no surprise to know that Facebook was the number one site, especially among Americans who check in at least four times a day. However did you know that, out of the 40 million world wide checking on a daily basis, each one had nearly 130 friends each and on average belong to at least 80 groups, communities, and social clubs? Since nearly 23% of peoples online activity consist of Social media interactions The Gift of Gab emphasizes the importance of establishing an online presence developed around your businesses brand and personality.
5.) Once you have solved their problem, sold your skills, and supported your facts-thank your reader and inform them where they can locate some of your previous works or writing samples. Then, in closing, give them your contact information and working hours. If, like me you have a family tend to- you can’t hover around your computer waiting for a response. I suggest a regular set of business hours, typically early morning until just after lunch. At these times I am already sifting through emails while enjoying my morning coffee. By my last cup I am finishing up with social media and re-editing a post, so it’s done and done!
The Gift of Gab offers several benefits for Small business owners. Please view my writing style at https://GabBrand.WordPress.com (A Writers Guide to Freelancing). I appreciate the time you have taken thus far and would like a chance to further discuss the development of your online presence and how I can meet your individual needs by creating a package fit just for you, delivering your brands message, raise awareness, and help you connect with your intended community. If interested, please contact me via email at Taviacarpenter@yahoo.com between the hours of 10 AM and 2 PM. I would be more than happy to provide a free consultation.
Thank you again,
The Gift of Gab
Of course this is an example of a rough pitch and would require major tweaking to fit your goals, but once you establish a decent template and insert the necessary tone and style of writing you should have no problem connecting with future employers. Follow the steps mentioned before, use this template as a guide, and go from there!
Continue Developing Your Freelance Writing Pitch
Continue your research:
*Small Business Benefit Most From Social Media,Written by Phil Mershon
* 33 Social Media Facts & Statistics You Should know in 2015 Written by Jeff Bullas.
* 7 Business Development Marketing Tips For Social Media By Patrick Zuluaga
* 10 Surprising Social Media Facts That Make You Rethink Your Social Strategy By Belle Beth Cooper
Gab Brand Wants to Hear From You
Have you recently written your freelance writing pitch? Was it a home run with your intended client? Tell us why or how you developed your freelance writing pitch to land your ideal job.
Let’s hear your feedback on Facebook. Make sure to use hashtag #GabBrand- Can’t wait for you to share your gift of gab!