Traditional Marketing becoming Obsolete; Social Media New Word Of Mouth
Traditional Marketing techniques are becoming obsolete and Social Media is becoming the new Word of Mouth. Marketing your content has become easier and, best of all, cheaper! The Modern Connection claims that content marketing costs 62% less than traditional marketing and generates about three times as many leads.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content Marketing a Strategic Necessity for Freelance Writers
I’ve said it once and I’ll say it again: “Great content can only take you so far!” Creating consistently awesome material is not even half the job. Content Marketing is what drives readers interest and requires more than just keyword research! Don’t be intimidated, as it is a strategic necessity, but see it as one of the many hats you’ll wear as a Freelance Writer.
Make it a simple task; lets break down what it really means to incorporate content marketing.
–It’s basically you raising awareness about you, but with the help of popular social networks.
-It requires a great deal of self awareness & branding to reach your intended audience.
-It will be a daily task in which you must connect with other followers, but you will have the opportunity to flaunt your expertise, gain loyal followers, and expand clientele.
Which Platform is best for Your Brand? Top 3 Social Networks
It can be hard not to go for the most popular platform with the largest rate of user activity. However, take a moment to really evaluate which platforms can benefit you and which would be more time-consuming and result in the least ROI (Return of Interest) for your brand.Figure out a strategy that you can easily maintain (starting with Facebook) on a daily basis.
Facebook Most Active Platform with Largest User Base
Kissmetrics Blog states that Facebook has more than 1.23 billion active users, 62% of whom log in on a daily basis. This makes Facebook the largest Social Media Platform. With the ability to take out Ads, create Fan pages, and business pages its also the most versatile.
According to an analysis by Forrester, Instagram has given brands 120-times more engagement per-follower than Twitter and 58-times more than Facebook.
Authentic Leads and Consumer Interaction with Instagram’s Visual Marketing
Instagram is definitely on the rise, becoming a contender among Social networks, because it was solely for mobile phones and is now accessible online everywhere. While Instagram may not be your main marketing tool, incorporating it as a visual marketing asset is a great idea. It’s not just about posting nice pictures but being personable. Try not to just push imagery out there but be specific to your brand.
You can’t fake Instagram. Authentic, interesting and stunning imagery is what works. Don’t try to hard sell!
- @WriteAnalytics during Content Marketing Worlds latest #CMWorld Twitter chat about Instagram as a new content marketing platform.
Twitter Content Marketing For Business
Want to give your readers quick news updates or short burst of advice? Twitter is great for giving flash updates and insights into your business. Mark W. Schaefer says that “Twitter offers the fastest way to build an audience of relevant followers for your content.” in his article, 10 Reasons Why Twitter is a Content Marketers Best Friend. “The primary reason is because you have an opportunity to interact and engage with the right people for your business even if they don’t follow you back (you can’t do this on Facebook or LinkedIn).” Schaefer explained.
Social Media Alternatives for Old-School Content Marketing
For every obsolete, old-school method of content marketing there is a new social networking alternative. For printed pamphlets or brochures you now have Facebook. For Newsletters or Email Newsletters (which are still major marketing tools as everyone needs emails to log in to social networking accounts) there is Twitter. Instead of billboards or fancy commercials try Instagram or Periscope.
While these are just the tip of the iceberg, as you see I didn’t want to go near the subject of YouTube just yet. There are several advantages to each platform and their individual rights. While you might be tempted to be everywhere on social media, remember: Each platform demands a different strategy!
Gab Brand wants to Hear from You!
Which of the most or least popular Social Networks do you use for your business? How has it affected your blog or career? Has it increased reader engagement, resulted in substantial leads, and higher conversion rates?
Let’s hear your feedback on Facebook. Make sure to use hashtag #GabBrand- Can’t wait for you to share your gift of gab!