Breaking News: Content Marketing Strategy on Facebook May Need Some Redevelopment Coming 2016

Time to Change Your Content Strategy on Facebook – by #NotAGuru is a great piece to close out the new year with! With breaking news in upcoming changes due to Facebook Readers engagement with certain material- Or lack thereof.

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Facebook readers are known to “ghost read”. Spending large amounts of time reading material but not actually engaging by liking, sharing, or commenting. Now Facebook will start to gather this material and show it to you first above the material you actually do engage with. They don’t guarantee any change in viewer activity but still plan on rolling out the changes in the beginning of the new year.

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This is major for Freelance Writers, content marketers, and small business’ alike because there will be more value put into quality of the content and less stress on driving social activity. Read more on the upcoming changes to Facebook and how you should change up your content strategy!

Let’s hear your feedback on Facebook. Make sure to use hashtag #GabBrand- Can’t wait for you to share your gift of gab!

Simply Said,

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2 thoughts on “Breaking News: Content Marketing Strategy on Facebook May Need Some Redevelopment Coming 2016”

    1. Unfortunately, I believe only Groups still allow you to see views on post- but that would definitely change the dynamics of content shared on Facebook & the outcome for Freelance Writers!

      Like

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