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Hiring a Freelance Writer with The Gift of Gab

Good Help Can Be Hard to Find

As more individual emerge as Freelance Writers and Money Hungry Bloggers, finding a reliable source of Web Content can be like picking a needle out of a hay stack. Locating a writer who can provide content for a variety of projects, subject matter, and platforms can be easier said than done. Unfortunately, with the need for social marketing and fresh content to remain relevant, you need it done; you actually needed it done yesterday.

One Freelancer might be a social media mastermind while another might be a Search Engine Magnet an generate tons of organic traffic from their work. Most likely you want a writer that is easy to communicate with, understands your message and goals, and self-sufficient enough that you can focus on the day to day Business decisions you would normally be plagued with.

Woman using a digital tablet in office, on-line shopping at home, reading or playing.Characteristics of a Valuable Freelance Content Writer

There are various aspects of a writer that you can evaluate to determine whether you have a great freelance content writer for long term projects and continuous work or a one time show pony capable of writing informative content [with the possibility of it going nowhere].

Here are a few character traits that any great Content Writer will be willing to discuss during your consultation:

Experience as a Freelancer and Passionate as a Writer

As more work becomes available it is easy for any new writer or stay at home mom to rack up on quick gigs and general feedback from projects completed; However, an experienced Freelancer, who is passionate about writing, will provide an in-depth portfolio of consistent work completed for reoccurring clients and valuable referrals from those clients.

A reliable and consistent Freelance Writer will most likely have a diverse portfolio and have dabbled in a variety of niches, which will enable her ability to write about various subject matters in detail and with ease. An established writer will present you with an organized list of published works and copies of such, as any prideful writer keeps a copy nearby. You might notice some jobs are extremely smaller than others, but this is evident proof that they are in it for more than the money, and most likely these small jobs turned into reoccurring clients later. A writer who is passionate about their work invests a great deal more time in establishing work relationships and even more time ensuring clients get the needed results from said work.

Freelance Content Writers with Focus and Public Awareness

Whenever your Platform grows you are sure to encounter a new audience or demographic. A diligent Freelance Content Writer can provide all-inclusive content for a variety of demographics or re-construct previous content to take your new viewers in to account. You can even locate Freelance Writers able to write in multiple languages for those who encounter language barriers when accessing your content. Tis can be important, for example when an article is written in English by an individual who speaks English as a second language. It is clearly noticeable and as such will later require an editor.

Freelancer Writers with Niche Specialties

Like each company having a certain brand and service, most freelancers have a specific niche, despite what their portfolio shows. If you are hiring out for content, ask for samples of work related to your brand or business. Be sure to state уоur requirements. Once you have sampled their related work and have had a chance to assess their writing quality, you can further determine whether or not this Freelance Content Writer is suited for your project. If you want them to draft something original to test them even further, offer a small sum as incentive for work that might not even be published, providing proper incentive. This is probably the most vital part of outsourcing content- because while previous work might have been a knock out the park- chances are it might not be the same with your intended content. So, be sure to test out your writer before actually hiring them.

Freelance Writers with Open Availability and Communication Lines

It can be frustrating for both client and writer when both are working from remote locations; it will be important tо have wауѕ tо be ассеѕѕіblе tо еасh оthеr, such as phone lines and even skype for last minute conversations and updates. An experienced Freelance Content Writer will provide multiple lines of communication and times when you will be able to reach them.

contact usHiring a Freelance Content Writer made Hassle Free

By sifting through the loads of available Content Writers and pinpointing characteristics of a steadfast and trustworthy freelancer you can locate the best writer for your brand or platform. Just remember to have in depth interviews with your Freelance Content Provider and have them reiterate your needs as you have explained them back to you.

While most freelancers are seeking to expand their portfolio and develop long lasting careers, others are simply out to make a decent buck really fast. Leaving your content lacking necessary information, call to actions, and even lacking general engagement. Take the time to do background test and writing test on all content writers before hiring for a hassle free experience. Or better yet, Contact Gab Brand for help!

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Your Client Isn’t Your Employer: Sticking to your Freelance Prices

 Your Client is not Your Employer

I once saw a FaceBook status that read something along the line that Freelancers shouldn’t let our clients dictate our prices for us- Your Client is not your Employer and your prices are… well, your prices.

“They are what they are. There’s no changing that. Letting your client tell you what to charge means that your client tells you what you are allowed to make that year. Your Client is not your Boss.”

Learning the Hard Way & Compromises

Not only do I agree- I had to learn the hard way. While I was poaching every job possible through Content Mills and trying to get my foot in any back door position available, I always found myself compromising and lowering my prices.

Even though I was submitting articles 1,000 words or more I was being paid roughly $5 an article or little more, but not much. I couldn’t complain as a newbie. I was getting great feedback, lots of traffic, and a few gigs would eventually fall into my lap.

But I could fee l the strain of the compromising weighing heavily on my pockets at the end of each month, when I tallied up what I would have or should have charged as opposed to what I had actually got paid—and trust me, the load was not easy to endure.

Doing the Calculations: Lost Wages

man-1071772_1920I had calculated several months in a row that I had sacrificed at least a third of what I intended to make; which would cause for me to look for additional work to cover, what I considered, “lost wages”.

Now, correct me if I’m wrong, but the point of the slumping the nine-to-five by the wayside was to work for myself. By letting my client dictate what I should charge, I allowed them to assume the role of my Boss.

If Your Client Isn’t Your Boss, Who Are They?

Your Client is your Customer! They come to you for a service, a quality product, goods which they could not produce themselves.

Sure their names are on the check, but it is your reputation and name attached to the work itself, making you the supplier of goods.

Reasons You shouldn’t Lower Your Prices & Ways to Stick to Them

A lot of times it is easy to make the sacrifice for a decent buck and a great By Line. Here are some reasons why you shouldn’t consider lowering your prices:

  • Less Pay means you have to acquire more work to cover losses.
  • You devalue your work.
  • Allow clients to assume the role of employer instead of customer.
  • Place yourself in a binding contract that is hard to elevate later.

Understanding that helping a client out creates a little more hassle for you in the future, here are some ways to stick to your prices and remind clients that they’re your customers:

  1. Provide a Service and Rates Portfolio detailing your prices. Be firm from the gate. Allowing a customer to walk into a store and set their own prices could put a business out of work. Instead Label your Freelancing services with decisive Price tags
  2. List a Minimum/Starting Price to avoid Freelance jobs that aren’t in your pay-range to begin with. This will eliminate anyone not truly interested in your contracted services; it also helps you avoid work that would cost more time than the money you were probably being offered in the first place.
  3. Explain and break down your expenses; from digital content [images, videos, etc.] to Written content- price tag your time. Clients are also more understanding of the price when they know what they’re buying. Invest time in sending updates with their invoices or receipts not just during drafts and deadlines.
  4. Don’t Negotiate- Customize. If you can provide customizable packages, offer bulk loads of work, or work multiple freelance projects- a client could be convinced to customize a deal rather than feel the need to haggle for one. Also by allowing the customer to pick and choose options that fit their budget, you can maintain your workload without needing to substitute for the lack of income later.

You don’t have to be a Grinch about prices, but you should never have to compromise your income. A business can not thrive from word of mouth alone and bills can not be paid with gratitude.

Remember that a freelancer is only as valuable as they say they are. Don’t allow your client to become your boss.

“Your Prices are what they are; there’s no changing that.”

Gab Brand Wants to Hear from You

Have you heard a quote worth sharing? Gab Brand is interested in your favorite Freelancing Quote.

Share them with us on your favorite Social Networks using the Hashtag #GabBrand; can’t wait to hear your gift of gab!

XOXO-

Gab Brand

Mistakes this Freelancer Is Glad She Made

While no freelance writer should miss a deadline or mismanage clients, some mistakes could create an opening you weren’t aware was available.

writing-1170146__180.jpgI once had a client who only wanted re-writes of old content from Competitor sites. I must have misunderstood the role because the job description asked for “%100 original content for Topics provided and workloads completed by the end of the week”. They asked for 3-5 articles a week and sent what I assumed was an example of work to be completed.

No, what they wanted was simply my version of events of what the article detailed; a paraphrase of sorts. This is not what I do- Nor was it what I did for them. Instead, I drafted Ten Articles of original content, quotes, back links, and more based on the topic of the article and relevant/follow ups on it as well. While they were impressed with my work and published nearly every piece, they never paid me.

Counting My Loses & Setting A Standard

I counted it as a “loss”, but was impressed with myself for defining my standard as a Content developer aside from just a freelance writer! I have a lane that I stick to and I am not shy about that.

I don’t hold my nose up at those who do feel that simply passing Copy Scape is something to strive for.  However, I want to do more than just copy and paste my life away, edit and re-dress someone else’s work. There has to be more to it than that, right?

Have you ever heard of any one making six-figures from a copy & past job? Neither have I. I plan on writing for television blogs like my girl Wendy Williams or editing material from some government grant paper. I plan on working on stuff that really pays.

Work Worth My Reputation and Time

A freelancer has to invest in projects that are worth staking their reputation on and investing their time in.

Sure a few good gigs to buff up my portfolio is something to be grateful for, but I also don’t want to tarnish the brand. Gaining a reputation as an article writer, content spinner, content developer, or strategist, or whatever your preference is a hard enough thing to do without having to dig through the trenches and still end up doing remedial work.

At the most these jobs offer $20-$40 a week for 10-15 articles per job. While most professionals could push out more than thirty rewrites a week- I don’t have time for that. Seriously! I work between Naps, feeding rotations such as lunch, snacks, treat times, and dinner, laundry shifts and Diaper changes, and every so often in the midst of a temper tantrum. If I have to sacrifice my time from my children, it will be for more than Pizza Money.

A Freelance Writers Mistakes Can Give Them Purpose

Long Story short, I am glad that I am not a carbon copy, Edward-Scissor-Hands, article writer making a living chopping up the work of others. I am glad that this experience was more of an eye opener than an embarrassment.

While this was the first of many mistakes as I began Freelance Writing, It was the most memorable because this is where I gave myself the definitive title of Content Developer.

I stopped just writing anything, became more selective in my jobs, and found long term clientele with clear content needs and strategies to get them done.

I saw an increase in Client consultations, reader conversions, and Positive feedback from following clientele. I simply stopped settling all because a mistake made me re-evaluate my potential versus my earning.

Gab Brand Wants to Hear from You!

What Mistakes have you made that changed your outlook on freelancing? How have you recovered and what advice would you give other freelancers?

Share your tragedy with us here at Gab Brand and help other freelancers see the light at the end of the tunnel. Can’t wait to hear your gift of gab!

XOXO-

Gab Brand